LeSENT

LeSENT was founded in 2019 in Brooklyn, New York, by two Japanese women who wanted to create fragrance products that prioritize effectiveness and scent while being safe enough for children to use. After establishing a track record of sales to retailers and restaurants in New York and California, the brand began expanding into the Japanese market in 2023.

Bolivia, where she experienced altitude sickness for the first time; dusty Morocco, which she visited while pregnant; and Mexico, where she put her child down for a nap under the blinding sun— —based on the real-life experience of maintaining a sense of stability for themselves and their families by keeping their familiar scents close, no matter where they were—the brand offers fragrance, skincare, and haircare products created by combining high-quality essential oils carefully selected from around the world with Japanese manufacturing techniques.

In product design, the brand prioritizes functionality tailored to each specific use and blends appropriate ingredients accordingly. For hand care, we focus on anti-inflammatory and antibacterial properties. For hair care, we emphasize antifungal (dandruff prevention) and sebum-balancing effects. For body care, we incorporate diuretic and muscle-relaxing properties. Our concept is not just to enjoy the pleasant scent, but also to allow you to benefit from these effects without even realizing it.

All of our cosmetics—including soaps and treatments—are generously infused with plant extracts. We use absolutely no alcohol, mineral oils, parabens, or artificial fragrances, and we do not conduct animal testing. While prioritizing environmental considerations, we strive to create products that you can use with confidence.